Syncsmith
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Art direction, brand development and 3D illustration for Syncsmith,
an agency globally providing futuristic, avant-garde electronic sound
design and music to the fashion, film and advertising industries
for client list including BMW, Nike, Burberry and Gucci.
syncsmith.com
![](https://freight.cargo.site/t/original/i/fd11f8dcf94cbd81df661f432bfc69dfbd742ad0f77300e2e8218da107451226/syncsmith-cover.jpg)
I worked closely with Syncsmith to develop an experimental brand which could
reflect the global diversity of the artists and adapt to a range of
genres including neo-classical, techno, ambient and grime.
![](https://freight.cargo.site/t/original/i/e1781d9f49be1e468f4c8af18be9891359633050e0a4f0d332bd8b4919d40f92/skills.jpg)
The result of the deep exploration resulted in a 160 page ‘Opus’
as an unconventional brandbook for Syncsmith.
The book was designed in collaboration with GF Smith and uses a number
of their stocks. The final product was beautifully foil-blocked, debossed and
section-sewn by Generation Press, with a press launch coming soon.
![](https://freight.cargo.site/t/original/i/33debc8d2feb488df888cf8147b6e8e3608e721705dbbeef23b66abc4d05544a/wireframe.jpg)
![](https://freight.cargo.site/t/original/i/ad8acbed8669092984f9ef5287533c5389621f8bec8f170f02e68d1936b2dc8f/contents.jpg)
![](https://freight.cargo.site/t/original/i/e60411280a1a0f1c48033bad3203ca6aec37ec6f203763eadc1f981c101c956b/bmw.jpg)
![](https://freight.cargo.site/t/original/i/3ddea2f4d71e8a8db81e99cfe1ee4058bb57de2f050d98b93ee065da70a67509/apple.jpg)
![](https://freight.cargo.site/t/original/i/0a02337e398688e3ea35a9d482a846a7c1af428d08ea18840acbca4b3d755893/aisha.jpg)
![](https://freight.cargo.site/t/original/i/eb6e68ee5a43b1c3c41b459eb2e66cdf826f2c783036e805937eca80cfd20b74/nike.jpg)
![](https://freight.cargo.site/t/original/i/7a5fc59c35bc132da84effd7b8ff754fb4c169d0ef345098de65cc2748579427/artists.jpg)
![](https://freight.cargo.site/t/original/i/be225e41c553c062a2a24f71018a3070cd7f7a2ad76cb04721b68bf687095bb8/wisdom.jpg)
![](https://freight.cargo.site/t/original/i/1d688d8e371cb33ebc0958792d8b9956167ee93e532b35559fb21f553c474111/spread-layup.jpg)
Messaging
![](https://freight.cargo.site/t/original/i/117e9de30afe59fd878f16c1bbb2a373a0a1feadf96ef56063cd7ea338112603/3.jpg)
![](https://freight.cargo.site/t/original/i/42d57ede95814f69fdb6e263ca363754b61d4ae876b2f3864bd00e690ec8acb6/wetransfer-1.jpg)
Presentation Deck
![](https://freight.cargo.site/t/original/i/01c3b5a29ddfdff1f8f3259b7984f5bc05d58216943418321a5243258f328585/art.jpg)
![](https://freight.cargo.site/t/original/i/09d7a8fe5cbe4a5e178e8c56fed12962a5e72de4a7ad31b09eb3c9bae0b17761/SyncSmith_Master_Deck.001.jpeg)
![](https://freight.cargo.site/t/original/i/a92e192dd4e30f5b4b561643d50098f2873765020162021bc872f63da43f657d/SyncSmith_Master_Deck.002.jpeg)
![](https://freight.cargo.site/t/original/i/f2b9d72683635a0df185e2db147bc904046ca225831cd72a57cbcb4cd8fd3454/SyncSmith_Master_Deck.007.jpeg)
![](https://freight.cargo.site/t/original/i/8d90ba57d3164683d13c7f6c74728f048907060cbba1a94a22c21b1dcc61e25a/SyncSmith_Master_Deck.012.jpeg)
![](https://freight.cargo.site/t/original/i/34633ddff6c905f3888bec703fdf8a624562b96bab5dc5c5a098eff01b8b59c6/SyncSmith_Master_Deck.014.jpeg)
![](https://freight.cargo.site/t/original/i/c1d405bd9dd4a151c4eb9b57eb2a18cee7b1b055e00279bb52f13c7a2b8b79b5/SyncSmith_Master_Deck.015.jpeg)
![](https://freight.cargo.site/t/original/i/77da6c3ecd9622605d2730a9dfa7268413e3d22d88040e4e34ca850e9cfc3824/SyncSmith_Master_Deck.017.jpeg)
![](https://freight.cargo.site/t/original/i/a5f89c865dfd639c6f0d88e867d4f3c83d9b4910ec440642d2fb03dfd5a675f6/SyncSmith_Master_Deck.021.jpeg)
![](https://freight.cargo.site/t/original/i/a5a69a7f1c2c1f496666ae2d374dd0ece7c12f24168d977d83f4dc3ad0d5d984/SyncSmith_Master_Deck.025.jpeg)
![](https://freight.cargo.site/t/original/i/6920afc85ebb1b6e32cca7e00d32be11ca984f9fa13cbcc6b9c3a19edd2a29cb/SyncSmith_Master_Deck.028.jpeg)
![](https://freight.cargo.site/t/original/i/7a45370057623afcdfd28c09f95172d33b84a0b7d12b2d15a28fe5e6800c72dd/SyncSmith_Master_Deck.031.jpeg)
![](https://freight.cargo.site/t/original/i/2cafa16b923448d99a2d8eb78948a5ca3383d4833b8c9918ea588e50f2502f08/SyncSmith_Master_Deck.034.jpeg)
Print Ads
![](https://freight.cargo.site/t/original/i/89bf465eabfe238c8e7afd7ccc12197338971b9d9a973446d9d8e1ae897663d7/spread2.jpg)
Social
![](https://freight.cargo.site/t/original/i/aa898d444a0fd50f9f2c577da0f5e64c0800d3352d5eef9630387632f9533f57/perc.jpg)
Research & Development
![](https://freight.cargo.site/t/original/i/5dd27aa96945c5a8e0eb578b7c6d0b913991f12f5a531c74200be965340e6723/cloth-1.jpg)
![](https://freight.cargo.site/t/original/i/6fe07b0d9824659006f8217bfd0036b6035d3a7112cd1c7b626eca783fef1c03/particle-4.jpg)
![](https://freight.cargo.site/t/original/i/14b6936b88053bcc1706b85e4aaebfea3fa785a57a9ea197fb8198f7c1054c3d/cloth-3.jpg)
![](https://freight.cargo.site/t/original/i/3a493f9256a93ada255b7a46c76556cec5ac24f472cbaac39b4401d4e5b044a0/cloth-7.jpg)
![](https://freight.cargo.site/t/original/i/859366372e96988e79497a5774a56890bbeb1d1ac84087590283b35943f5be57/cloth-5.jpg)
![](https://freight.cargo.site/t/original/i/3109601baab50e578a48cacf3514d298d65b9aa18f1a09768609a470cea218f1/cloth-6.jpg)
![](https://freight.cargo.site/t/original/i/a153d0d246b029cfa961c296c31bf3b94d308e9e244c76e0014c084765637dd6/cloth-2.jpg)
![](https://freight.cargo.site/t/original/i/bb6963c75390bddc58cadca4725362dd95e56d68767a14f4cf53c55affb7d59f/particle-3.jpg)
![](https://freight.cargo.site/t/original/i/278dc4993b2619ece19a1f22a48c44ac584f55728d0b79945ef2b58499b935eb/web2-updated.jpg)
![](https://freight.cargo.site/t/original/i/d13d4875400e99778580d78ff66792bad88165a7fb96d066f617395d2d4a53b9/flowers-final2.jpg)
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